Alberta Ferretti's Pre Fall 2013 and Demi Couture Shows were hosted by Vogue in Los Angeles at the famous Chateau Marmont Hotel. The hotels lounge was transformed into a runway dripping with red roses. Lead Hair Stylist Jamal Hammadi worked closely with Alberta Ferretti to create the looks for the hair that would be both youthful and chic. Luxelab Master stylist Jen Beckerman, under Jamal Hammadi's direction, styled some of the models and assisted to bring the looks into realization. It was a big show with 40 models walking the runway including Liberty Ross, Eugenia Silva and Kristen Owens among others. The Pre-Fall look paired strong, sleek center parts with low buns pinned at the nape. The Demi Couture look was inspired by Audrey Hepburn and required a voluminous, exaggerated silhouette. The show and corresponding dinner in honor of Ferretti were attended by many young Hollywood starlets, stylists and socialites.
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| Alberta Ferretti with Francis Ford Coppola |
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| Alsion Brie, Brittany Snow, Anna Kendrick and Selena Gomez watching the show |
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| Stylist Rachel Zoe |
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| Kate Beckinsale with Alberta Ferretti |
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| Francesca Eastwood |
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